Urgent Genius The power of real-time creativity

Grant Hunter and Jon Burkhart presented the future of real-time content at SXSWi in March 2011. We call it Urgent Genius: Creating Topical Social Ideas At Speed.

Watch the news. Get an idea. Stay up all night. Write. Design. Code. Seed it on one website. Get 25 million hits in 3 days. This is the new breed of hybrid creative. They're dangerous. They join start-ups. They revolutionise design and ad agencies. They're turning creative departments into newsrooms. This is a proactive place where what's topical is king, so the content must be created quickly. This is the only way it will have an immediate impact across all social channels. This means hours. Not days and weeks. These hybrid types have a motto: Do it now. Ask forgiveness later. It's easier than getting permission.

Follow us:

@urgentgenius

@whitematter

@albinoriotman

— @UrgentGenius on Twitter.

Tagged urgent:

Twitter eye witness account on Osama mission via Mashable.

May 03
Twitter eye witness account on Osama mission via Mashable.

ICT MxR Lab’s response to Google’s April Fools - these guys took Kinect and proved that it could be done. Geek Power!

Apr 01

Live the Sheen Dream - click his head to get another profound quote.

Mar 03
Live the Sheen Dream - click his head to get another profound quote.

Urgent Genius comes in all sizes great and small. This little beauty utilises Google ad words. The 10 O’Clock comedy show bought the term “Richard Keys” on the back of the Gray/Keys sexist comments scandal about a female football official.

Jan 27
Urgent Genius comes in all sizes great and small. This little beauty utilises Google ad words. The 10 O’Clock comedy show bought the term “Richard Keys” on the back of the Gray/Keys sexist comments scandal about a female football official.

Every major electronics company is launching a 3D product this year. Cinemas are full to the brim with 3D fests like Tron Legacy and Green Hornet. But this invention is firmly with tongue in cheek - the viral effect has been phenomenal.

Jan 16

Puma’s Life Score board - realtime head to heads from Droga5

Jan 06
Puma’s Life Score board - realtime head to heads from Droga5
Twitter eye witness account on Osama mission via Mashable.
Twitter eye witness account on Osama mission via Mashable.

Twitter eye witness account on Osama mission via Mashable.

ICT MxR Lab’s response to Google’s April Fools - these guys took Kinect and proved that it could be done. Geek Power!

Live the Sheen Dream - click his head to get another profound quote.
Live the Sheen Dream - click his head to get another profound quote.

Live the Sheen Dream - click his head to get another profound quote.

#UrgentGenius Weekender - full submission list and links

Thank you to everyone who took part. The response has been immense and we’ve been up into the early hours collating this list. There are a few missing links so please let us know and we’ll update as soon as we can. If anyone’s work is missing then it’s not intentional so drop us a note and we’ll get it sorted.

TEAM: Touch me on my studio, Singapore    

 TITLE FOR PIECE: Creeping Thom  

DESCRIPTION: Thom Yorke creeping into dinners, conversations and cartoons with the Lotus Flower. 
http://creepingthom.tumblr.com 

LINK TO “MAKING OF” VIDEO: 

http://vimeo.com/20158876 

 

Team Charliebitmyfingeragain, Singapore/London

 1. Dead Island / Radiohead Video 

http://www.youtube.com/watch?v=rMejP7801vE&

2. Singapore | cricket world world cup | video / unofficial song

http://www.youtube.com/watch?v=Dy8nTNGaZIA
 

Team: Slingers, Singapore 

http://www.berlsbigperv.com Interactive Berlusconi game


 

 Team: The International Tourism Syndicate AKA Rogue State, Singapore

Bahrain unrests spreads – North Korea launches new ad campiagn
http://www.youtube.com/watch?v=HT_EQizEaeQ

The real reason the girl in the Dead Island Trailer attacked her dad – Never say no to Bieber!!!!!
http://www.youtube.com/watch?v=0_DHKgiCtRM

And the directors commentary
http://www.youtube.com/watch?v=fgrHyndwn1I

Song! Listen to Berlusconi and the Colonel rhyming to the wonders of the Bunga Bunga – low  

http://www.berlsuconibungabungalow.com 

http://soundcloud.com/tracks/search?q=bblow+130

Exclusive album artwork  here    
http://twitpic.com/41ttwc

Italia announce that they are entering the Cricket World Cup
http://twitpic.com/414nlf

Holiday postcards from Idyllic Dead Island
http://twitpic.com/41u9l3 

  

Team: The Gruffalo meets Percy, Sydney

 The Lotus Flower Workout [Thom Yorke]  

http://www.youtube.com/watch?v=IwEiY3YpXWA

Cat zombies
http://catzombie.tumblr.com/

  

TEAM: Sugarcoatesd Pin-ups, Sydney

 http://sugarcoatedpinups.tumblr.com

 TITLE FOR PIECE: Radiohead. You don’t know what it’ll do to you.
http://www.youtube.com/watch?v=hGyLtQ0Wg20&feature=autofb
 

TITLE FOR PIECE: Ricky Nixon’s Commission
DESCRIPTION: Bersculoni’s not the only one having underage drama.
LINK TO THE PIECE: . http://bit.ly/fy91OR
NEWSTORY LINK WITH DATE/TIME: http://www.heraldsun.com.au/news/victoria/ive-never-had-sex-with-her-ricky-nixon/story-e6frf7kx-1226008771185

 TITLE FOR PIECE: Berlusconi
LINK TO THE PIECE: http://sugarcoatedpinups.tumblr.com/post/3379692938/oh-so-funny-by-evan-ferguson
 

TITLE FOR PIECE: Bieber pube-infographic

LINK TO THE PIECE: http://sugarcoatedpinups.tumblr.com/post/3380107307/weve-got-our-fingers-crossed-it-happens-this
 

TITLE FOR PIECE: Berlusconi head infographic
LINK TO THE PIECE: http://sugarcoatedpinups.tumblr.com/post/3379932066/berlusconi-knows-how-to-keep-ahead-errrrrrr

TITLE FOR PIECE: The fastest way off dead island

DESCRIPTION: Dead Island’s Trailer was emotionally gripping and wrought with emotion. We thought it needed lightening  up

http://www.youtube.com/watch?v=fKPPzo-n-mw

TITLE FOR PIECE: Smurfs photoshop comp
DESCRIPTION: Condom Slogans (Trend on twitter) http://sugarcoatedpinups.tumblr.com/post/3379451809/in-the-first-season-of-the-smurfs-there-are-no
 

TITLE FOR PIECE: Thom Yorke’s dancing inspired a classic mash up with Beyonce’s single ladies.
DESCRIPTION: We’ve dubbed Beyonce’s ‘Single ladies’ over the top of the new Thom Yorke clip, ‘Lotus Flower’
http://www.youtube.com/watch?v=UG6B4teQpUc

Team: SALT PICTURES, London

RADIOHEAD LOTUS FLU- FILMED

http://www.youtube.com/watch?v=f_BdVtU2Jas&feature=feedlik

 SOLAR FLARE - FILMED  

http://www.youtube.com/watch?v=qQwu6JGiKRI&feature=feedlik 

Justin Bieber The Puzzle In 3D photoshop comp mising link

 

Team @Bungaorbust 

Berlusconi Bunga or Busta web game  http://bit.ly/hGU1eL #urgentgenius


 Team: Lethal, London

 TITLE FOR PIECE: ’Killing In The Name Of Dead Island’
DESCRIPTION: Giving Dead Island’s trailer the soundtrack it deserves
LINK TO THE PIECE: http://www.youtube.com/watch?v=TSAaTR1TGJA
 

 

 Team: Fallon, London

1.Radiohead Infographic   http://imgur.com/jWWfI

2.Duke Nukem Lazy Bastard http://twitter.com/dukenukemlazy#

3.Zombie Berlusconi  http://twitter.com/zomberlusconi#)

4.The Real Big Society http://www.facebook.com/pages/The-Real-Big-Society/153424384715367

5.Thom Yorke does the Macarena (http://www.youtube.com/watch?v=FkjMIJWn5k&feature=player_embedded

6.Thom Yorke v Spiderman (http://www.youtube.com/watch?v=4klLlwMcz_M&feature=player_embedded)

7.Lotus Flower Drum and Bass Remix

(http://www.youtube.com/watch?v=wBzPmyDzT5k&feature=player_embedded)

8.Bieber Alert or “Bieber Albert” http://imgur.com/cyuDq

9. Dead Island Family Holiday http://sunnyside34.imgur.com/

10. Bieberlusconi http://www.reddit.com/tb/foytt

11. Bieber Could Eat A Whole… (http://www.reddit.com/r/reddit.com/comments/fozeh/reddit_photoshoppers_amuse_us/)

12. Bieber Royal Wedding Invite  http://www.reddit.com/tb/foytt

13.Berlusconi Infographic – “Bed-O-Sconi”. http://imgur.com/QeM0j

14. Bieber v GaGa Mash Up
http://www.youtube.com/watch?v=xkFeaAfz_6U

15. Radio Head v GaGa Mash Up http://www.youtube.com/watch?v=WabNYu62bGs

 

Team: The Bunker iris MAS students London  

1. Dead Island 

Offended by the dead girl in #DeadIsland trailer? Alternate version released: http://bit.ly/dQMAAd #UrgentGenius #Techland

 2. Radiohead 

best #radiohead lotus flower dub. hands down. http://bit.ly/hrDJe0 #urgentgenius #kingoflimbs 

 

 Team: Bigballs, London

 Entry 1

TITLE FOR PIECE: Radiohead - Lotus Flowers - Remix
DESCRIPTION: Lotus Flower vs Soulja Boy vs Tempz 
LINK TO THE PIECE: http://www.youtube.com/watch?v=q_fkzm6t3Ys

Entry 2

TITLE FOR PIECE: Radiohead - Lotus Flowers - Deleted Scenes
DESCRIPTION: What didn’t make Garth Jenning’s final cut… 
LINK TO THE PIECE: http://www.youtube.com/watch?v=TWdEmfqX0oc

 

Team: The young ones , London

 London-Justin Bieber-Mashup 

http://www.youtube.com/watch?v=3OiyTfPh2Jo

London- Justine Bieber- Photoshop x3 

never_say_lezzer_poster1.jpg

never_say_lezzer_poster2.jpg

Lezza Bieber.jpg

 

Team: banff de campff/iris, London

  Radiohead lotus exclusive-comedy-filmed – choreographer defends Lotus Flower 

http://www.youtube.com/watch?v=-ABInlA5MMY 

london-justinbieber- filmed - missing link  

Team: For Love Not Money (@FLNM) London


Berlusconi Trial Inforgraphic: http://bit.ly/DoingaSilvio

Radiohead Hidden message: http://bit.ly/lotusflowerhiddenmessage

Justin Bieber gets shot. A lot.: http://bit.ly/Biebergetsshot

All entries  are here: http://forlovenotmoney.org/blog/tag/urgentgenius/

TITLE FOR PIECE: Zombies On Holiday

DESCRIPTION:  A Tumblr of zombies in Holiday lurking in people’s holiday photos. Based around the idea that Zombies don’t just hang out on Dead Island.

http://bit.ly/ZombiesonHoliday

TITLE FOR PIECE: Funny Berlusconi images
DESCRIPTION: Some captions to go with images of the man himself
http://bit.ly/funnyberlusconi

TITLE FOR PIECE: Thom Yorke Raves
DESCRIPTION: The Radiohead video for Lotus Flower was released on Friday. We thought it looks like he’s dancing to D&B / DubStep and that the Internet would like it.
http://bit.ly/ThomYorkeRaves
 

 London - Berlusconi Trial - Infographic

  http://bit.ly/DoingaSilvio


TITLE FOR PIECE: Radiohead
DESCRIPTION: The Radiohead video for Lotus Flower was released yesterday. So we’re telling people that there’s a hidden message in the track. Yet, when they listen they’re actually being “trolled” by Thom himself

Radiohead Hidden message: http://bit.ly/lotusflowerhiddenmessage

 London/ BIEBER ALERT (In the TV show CSi)/ Video 

TITLE FOR PIECE: Justin Bieber gets shot. A lot.
DESCRIPTION: Bieber appeared on US television show CSI last night and today is the mark that it’s been a year since he released his video to ‘baby’..

Justin Bieber gets shot. A lot.: http://bit.ly/Biebergetsshot
 

 

TEAM: GLI NETWORK, London

TITLE FOR PIECE: Will you be bitten by a zombie while on vacation? 

DESCRIPTION: An infographic showing the most likely holiday destinations in which you might encounter the living dead. Based on zombie video game storylines (source: wikipedia list of zombie video games). All inspired by the forthcoming game, Dead Island  

TITLE FOR PIECE: Larry the Cat - 

DESCRIPTION: A tumblrblog of Larry, the new Downing Street Cat’s first week on the job as Chief Mouser. He is a well-spoken, politically-savvy lolcat. 

LINK TO THE PIECE: http://www.larrylolcat.tumblr.com 

Dead island Infographic

Will you be bitten by a zombie while on vacation? 

 http://twitpic.com/428gqs

TEAM: Club Topicana , London

TITLE FOR PIECE: Little Bieber changes into diaper!

DESCRIPTION:Video of word “bieber” transforming into “diaper”. A trick video to pass on to friends.
http://bit.ly/dMGWhh

TITLE FOR PIECE: Dead Island Trailer - Mad Men Remix!
DESCRIPTION: The Dead Island trailer is pretty freaking awesome, but isn’t it missing the effortless cool of 1960s New York? Not any more! http://bit.ly/hS8qXB

TITLE FOR PIECE: RADIOHEAD FANS. This is NOT the album you’re looking for…
DESCRIPTION: Mock-up of fictional album cover: “King of Limbs - 120 Traditional Folk Songs from the Isle of Man”

http://bit.ly/eDzd7C


Team: RADIO GAGA , London

London-Radiohead/Gaga/Maria Aragon mash up- music/comedy

http://www.youtube.com/watch?v=lbd4ZrltsBU

 

TEAM: SalBot , London
TITLE FOR PIECE: Bieber Loves Crickett
DESCRIPTION: Bieber finds out the results of the first Cricket World Cup Game
http://bieberlovescrickett.tumblr.com/, http://tinyurl.com/4gzl7gz, http://tinyurl.com/4p8n2fn

http://www.youtube.com/watch?v=rMejP7801vE&

TITLE FOR PIECE: Never Say Never, Baby
DESCRIPTION: Selena Gomez and Justin Bieber have a quick conversation.

LINK TO THE PIECE: , http://thejustinbieberbaby.tumblr.com/ , http://tinyurl.com/4pa42ymhttp://tinyurl.com/4zpdjab

Team: Meanwhile , London


A mash up of Silvio Berlusconi and The Godfather as sinister things happen
to witnesses of the Italian PM’s alleged assignations.
http://www.buzzfeed.com/jfretwell/berlusconi-not-worried-about-sex-trial-22b
b

Berlusconi’s prolific success with women means that he must have amazing
animal magnetism. Or a really nice smell.
http://www.buzzfeed.com/jfretwell/exclusive-greatest-perfume-ad-ever-22bb

Watching Thom Yorke’s performance in Radiohead’s latest video, I couldn’t
help but think I’d seen it all somewhere before… Did someone say, ‘Hail to
the thief’?
http://www.buzzfeed.com/jfretwell/radiohead-sued-for-alleged-plagiarism-22bb


Team: Dan Bull - London
TITLE FOR PIECE: Dead Island trailer: Baby Simon’s analysis
DESCRIPTION: Deranged analysis of the Dead Island trailer with a fictitious hard drinking baby, Simon
http://www.youtube.com/watch?v=PwrYgfAJAs4

TITLE FOR PIECE: Shaun of the Dead Island 
Description: It’s is an arty Shaun of the Dead tribute, in the style of the new Dead Island trailer:

http://youtu.be/yR9WsSTAqvg


Team: Tuffy Tree Huggers, South Africa
http://www.youtube.com/user/ToughTougherTuffy#p/a/u/0/gfJ8duYB0rc
http://www.youtube.com/user/ToughTougherTuffy#p/a/u/1/Sl0ydEiR1R8

Team: Nicolas Mizrahi + team???

"lotus Flower", Radiohead’s  http://www.youtube.com/watch?v=Vq2XvhTrpn8 t

TEAM: ilovebadgers –UK
CREDITS: TEAM MEMBERS INVOLVED: badger + lady in the fancy dress shop
TITLE FOR PIECE: zombie gaming gloves
LINK TO THE PIECE:
http://www.flickr.com/photos/__ilovebadgers__/5461477186/
http://www.flickr.com/photos/__ilovebadgers__/5461477008/in/photostream/
http://myworld.ebay.co.uk/ilovebadgers/
  - my ebay account. i’m gonna start the auction for 6:59GMT Sunday for 7 days.

Team: iris London/Shotopop, London 

Thom Yorke Toy Shop: http://www.shopoflimbs.com

Bieber’s Biebliever Tumblr (OMB!):http://biebliever.tumblr.com


Team: Harry Potter and the Viral of Azkaban MODEA, Blacksberg USA

TITLE FOR PIECE: Yorke Says Never
DESCRIPTION: Thom Yorke catches Bieber fever and shuts it down. / Bieber says Never Say Never; however, Thom Yorke says never.

http://www.youtube.com/user/yorkesaysnever#p/a/u/0/3UG546d_Tg8
http://www.twitter.com/yorkesaysnever
http://www.yorkesaysnever.com

 

Team: West West Coast, USA
Submission Title: Beibers invitation
http://www.buzzfeed.com/urgentgenius/why-bieber-got-invited-to-the-royal-wedding-28em#responses

Submission Title: I heart Bieber (dead)
http://bit.ly/hZhUeG

Submission Title: Biebersconi Brings All the Girls to the Yacht
http://bzfd.it/gg9Ear

Submission Title: Everything Happens for a reason
http://www.robertluciani.com/Bieber.gif

Team: Arriba Amoeba/iris, London

Flailing Thom. The unseen footage of Radiohead’s latest video clip Lotus Flower

http://www.youtube.com/watch?v=lmgMGrlre5U

Justin Biebers homo puzzle

Response to Just Biebers comments that he found homosexuality puzzling

http://arribaamoeba.tumblr.com/post/3392831657/justin-bieber-homosexuality-is-a-puzzle

Bieber the AmoebaResponse to the mass of Bieber trends. Set up a 'I'd rather listen to Bieber the Amoeba'  facebook page for and try and get more likes from the haters. To support that we created this video to give people something to listen to.
http://arribaamoeba.tumblr.com/post/3407233080/beiber-the-amoeba
British tourists ruin Dead Island Response to Dead Island trailerhttp://www.youtube.com/watch?v=SOysqOD0pZ0

Team: Adam Fish, iris London

Dead Island Berlusconi: 
http://diberly.tumblr.com


Urgent Genius comes in all sizes great and small. This little beauty utilises Google ad words. The 10 O’Clock comedy show bought the term “Richard Keys” on the back of the Gray/Keys sexist comments scandal about a female football official.
Urgent Genius comes in all sizes great and small. This little beauty utilises Google ad words. The 10 O’Clock comedy show bought the term “Richard Keys” on the back of the Gray/Keys sexist comments scandal about a female football official.

Urgent Genius comes in all sizes great and small. This little beauty utilises Google ad words. The 10 O’Clock comedy show bought the term “Richard Keys” on the back of the Gray/Keys sexist comments scandal about a female football official.

Every major electronics company is launching a 3D product this year. Cinemas are full to the brim with 3D fests like Tron Legacy and Green Hornet. But this invention is firmly with tongue in cheek - the viral effect has been phenomenal.

Puma’s Life Score board - realtime head to heads from Droga5
Puma’s Life Score board - realtime head to heads from Droga5

Puma’s Life Score board - realtime head to heads from Droga5

KLM surprise - random surprises to passengers waiting for flights. It’s a realtime random act of kindness.