Urgent Genius The power of real-time creativity

Grant Hunter and Jon Burkhart presented the future of real-time content at SXSWi in March 2011. We call it Urgent Genius: Creating Topical Social Ideas At Speed.

Watch the news. Get an idea. Stay up all night. Write. Design. Code. Seed it on one website. Get 25 million hits in 3 days. This is the new breed of hybrid creative. They're dangerous. They join start-ups. They revolutionise design and ad agencies. They're turning creative departments into newsrooms. This is a proactive place where what's topical is king, so the content must be created quickly. This is the only way it will have an immediate impact across all social channels. This means hours. Not days and weeks. These hybrid types have a motto: Do it now. Ask forgiveness later. It's easier than getting permission.

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— @UrgentGenius on Twitter.

Tagged royal wedding:

URDB Urgent Genius Royal Wedding records.

May 02
URDB Urgent Genius Royal Wedding records.

More from Orange’s feed. This time they are allowing you to commerate any alternative event to the Royal wedding with your very own commemorative plate.

Apr 28

More Royal Wedding fun. Kate Middleton on the rampage.

Apr 27

“Don’t Hate on Kate” by London street artist Stika in Shoreditch honours the upcoming royal wedding. This particular mural was in response to the negative press around Kate’s heritage.

Apr 25
“Don’t  Hate on Kate” by London street artist Stika in Shoreditch honours the upcoming royal wedding. This particular  mural was in response to the negative press around Kate’s heritage.

W&K London noticed that they have the same initials as Wills and Kate. Interactive window invites you to get a crown on your head.

Apr 19

Lydia Leith has created this essential Royal Wedding accessory. It was posted to the CR blog on Valentine’s day (14th Feb) - nice timing. (first)

It’s not the first Royal sick bag we’ve seen (second) This projectile vomit bag was created at the end of November.

Feb 15
URDB Urgent Genius Royal Wedding records.
URDB Urgent Genius Royal Wedding records.

URDB Urgent Genius Royal Wedding records.

More from Orange’s feed. This time they are allowing you to commerate any alternative event to the Royal wedding with your very own commemorative plate.

More Royal Wedding fun. Kate Middleton on the rampage.

“Don’t  Hate on Kate” by London street artist Stika in Shoreditch honours the upcoming royal wedding. This particular  mural was in response to the negative press around Kate’s heritage.
“Don’t  Hate on Kate” by London street artist Stika in Shoreditch honours the upcoming royal wedding. This particular  mural was in response to the negative press around Kate’s heritage.

“Don’t Hate on Kate” by London street artist Stika in Shoreditch honours the upcoming royal wedding. This particular mural was in response to the negative press around Kate’s heritage.

W&K London noticed that they have the same initials as Wills and Kate. Interactive window invites you to get a crown on your head.

Lydia Leith has created this essential Royal Wedding accessory. It was posted to the CR blog on Valentine’s day (14th Feb) - nice timing. (first)

It’s not the first Royal sick bag we’ve seen (second) This projectile vomit bag was created at the end of November.