Urgent Genius The power of real-time creativity

Grant Hunter and Jon Burkhart presented the future of real-time content at SXSWi in March 2011. We call it Urgent Genius: Creating Topical Social Ideas At Speed.

Watch the news. Get an idea. Stay up all night. Write. Design. Code. Seed it on one website. Get 25 million hits in 3 days. This is the new breed of hybrid creative. They're dangerous. They join start-ups. They revolutionise design and ad agencies. They're turning creative departments into newsrooms. This is a proactive place where what's topical is king, so the content must be created quickly. This is the only way it will have an immediate impact across all social channels. This means hours. Not days and weeks. These hybrid types have a motto: Do it now. Ask forgiveness later. It's easier than getting permission.

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@albinoriotman

— @UrgentGenius on Twitter.

Tagged nma:

To mark the 99th anniversary of the Titanic sinking the Maritime Museum of the Atlantic are retweeting the wireless transmissions from the Titanic before it hit the IceBerg in real-time.

Apr 15
To mark the 99th anniversary of the Titanic sinking the Maritime Museum of the Atlantic are retweeting the wireless transmissions from the Titanic before it hit the IceBerg in real-time.

NMA, Taiwan respond to the bird crisis in the States.

Jan 05

NMA invite people to post to their wall to get their own animated avatar with theĀ  chance of a cameo in NMA’s next animated viral.

Dec 01
NMA invite people to post to their wall to get their own animated avatar with the  chance of a cameo in NMA’s next animated viral.
To mark the 99th anniversary of the Titanic sinking the Maritime Museum of the Atlantic are retweeting the wireless transmissions from the Titanic before it hit the IceBerg in real-time.
To mark the 99th anniversary of the Titanic sinking the Maritime Museum of the Atlantic are retweeting the wireless transmissions from the Titanic before it hit the IceBerg in real-time.

To mark the 99th anniversary of the Titanic sinking the Maritime Museum of the Atlantic are retweeting the wireless transmissions from the Titanic before it hit the IceBerg in real-time.

NMA, Taiwan respond to the bird crisis in the States.

NMA invite people to post to their wall to get their own animated avatar with the  chance of a cameo in NMA’s next animated viral.

NMA invite people to post to their wall to get their own animated avatar with theĀ  chance of a cameo in NMA’s next animated viral.