Urgent Genius The power of real-time creativity

Grant Hunter and Jon Burkhart presented the future of real-time content at SXSWi in March 2011. We call it Urgent Genius: Creating Topical Social Ideas At Speed.

Watch the news. Get an idea. Stay up all night. Write. Design. Code. Seed it on one website. Get 25 million hits in 3 days. This is the new breed of hybrid creative. They're dangerous. They join start-ups. They revolutionise design and ad agencies. They're turning creative departments into newsrooms. This is a proactive place where what's topical is king, so the content must be created quickly. This is the only way it will have an immediate impact across all social channels. This means hours. Not days and weeks. These hybrid types have a motto: Do it now. Ask forgiveness later. It's easier than getting permission.

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@urgentgenius

@whitematter

@albinoriotman

— @UrgentGenius on Twitter.

Real-time updates for Nike ID in Denmark. Every day Graffiti artists updated the outdoor site to show the most popular design of the day.

May 14

Music Matters for the Japanese disaster fund. 36 hours for artists around the world to re-record ColdPlay’s “Fix You”.

May 09
Music Matters for the Japanese disaster fund. 36 hours for artists around the world to re-record ColdPlay’s “Fix You”.

Twitter eye witness account on Osama mission via Mashable.

May 03
Twitter eye witness account on Osama mission via Mashable.

New Zealand Pizza fast food chain has created a topical ad based on yesterday’s big news that ran in the New Zealand press today. Hell has 66 stores across New Zealand. Agency: Barnes, Catmur & Friends, Auckland. Via Campaign Brief.

May 03
New Zealand Pizza fast food chain has created a topical ad based on  yesterday’s big news that ran in the New Zealand press today. Hell has  66 stores across New Zealand. Agency: Barnes, Catmur & Friends,  Auckland. Via Campaign Brief.

adidas call the shots from iris London. adidas’ biggest football stars are hitting London it’s down to the public to control what they do. First video name checks featuring Berbatov and Nani.

http://calltheshots.adidas.com/Default.aspx

May 02

URDB Urgent Genius Royal Wedding records.

May 02
URDB Urgent Genius Royal Wedding records.

Champions League football just got more exciting with the star player facebook app. Makes check-in to TV events more worthwhile.

Apr 28

The Royal YouTube channel will be broadcasting the wedding live. It also has a upload feature for well wishers to up load a personalised video message to Wills and kate.

Apr 28
The Royal YouTube channel will be broadcasting the wedding live. It also has a upload feature for well wishers to up load a personalised video message to Wills and kate.

More from Orange’s feed. This time they are allowing you to commerate any alternative event to the Royal wedding with your very own commemorative plate.

Apr 28

Urgent Genius The power of real-time creativity

Posted on Monday June 6th 2011 at 12:17pm. Its tags are listed below.

TurkCell unwrap presents using tweets in real-time. 8 days in the top ten Twitter trends in Turkey.

Check out URGENTGENIUS.com/blog - the blog now has a new home.

Urgent Genius The power of real-time creativity

Posted on Saturday May 14th 2011 at 07:18pm. Its tags are listed below.

Real-time updates for Nike ID in Denmark. Every day Graffiti artists updated the outdoor site to show the most popular design of the day.

Music Matters for the Japanese disaster fund. 36 hours for artists around the world to re-record ColdPlay’s “Fix You”.
Music Matters for the Japanese disaster fund. 36 hours for artists around the world to re-record ColdPlay’s “Fix You”.

Music Matters for the Japanese disaster fund. 36 hours for artists around the world to re-record ColdPlay’s “Fix You”.

Twitter eye witness account on Osama mission via Mashable.
Twitter eye witness account on Osama mission via Mashable.

Twitter eye witness account on Osama mission via Mashable.

New Zealand Pizza fast food chain has created a topical ad based on  yesterday’s big news that ran in the New Zealand press today. Hell has  66 stores across New Zealand. Agency: Barnes, Catmur & Friends,  Auckland. Via Campaign Brief.

New Zealand Pizza fast food chain has created a topical ad based on yesterday’s big news that ran in the New Zealand press today. Hell has 66 stores across New Zealand. Agency: Barnes, Catmur & Friends, Auckland. Via Campaign Brief.

adidas call the shots from iris London. adidas’ biggest football stars are hitting London it’s down to the public to control what they do. First video name checks featuring Berbatov and Nani.

http://calltheshots.adidas.com/Default.aspx

URDB Urgent Genius Royal Wedding records.
URDB Urgent Genius Royal Wedding records.

URDB Urgent Genius Royal Wedding records.

Champions League football just got more exciting with the star player facebook app. Makes check-in to TV events more worthwhile.

The Royal YouTube channel will be broadcasting the wedding live. It also has a upload feature for well wishers to up load a personalised video message to Wills and kate.
The Royal YouTube channel will be broadcasting the wedding live. It also has a upload feature for well wishers to up load a personalised video message to Wills and kate.

The Royal YouTube channel will be broadcasting the wedding live. It also has a upload feature for well wishers to up load a personalised video message to Wills and kate.

More from Orange’s feed. This time they are allowing you to commerate any alternative event to the Royal wedding with your very own commemorative plate.

Tweetland a Kickstarter project from a group in Costa Rica. Tweetland is an idea for a series of games that will react and change according to keywords on Twitter. We’re intrigued to see how this one develops.

http://www.kickstarter.com/projects/nestorvc/tweet-land-the-first-set-of-games-that-play-with-r
Tweetland a Kickstarter project from a group in Costa Rica. Tweetland is an idea for a series of games that will react and change according to keywords on Twitter. We’re intrigued to see how this one develops.

http://www.kickstarter.com/projects/nestorvc/tweet-land-the-first-set-of-games-that-play-with-r

Tweetland a Kickstarter project from a group in Costa Rica. Tweetland is an idea for a series of games that will react and change according to keywords on Twitter. We’re intrigued to see how this one develops.

http://www.kickstarter.com/projects/nestorvc/tweet-land-the-first-set-of-games-that-play-with-r